Alexander Manu - "Alex believes that imagination is key to strategic innovation."

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications, gaming, lotteries and manufacturing. Alexander lectures around the world on innovation, imagination, transformation change agents and strategic foresight. He is a Senior Partner and Chief Imaginator at InnoSpa International Partners, teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship.

In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation. For over 20 years Alexander has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq, Unilever, Atlantic Lotto and the Camelot Group to develop strategies that address emerging issues through strategic foresight and precompetitive business models. Alexander was the Founder (2005) and Director of the Beal Centre for Strategic Creativity, a research and innovation think tank operating in Toronto, where he developed new methodologies in strategic foresight, focusing on the intersection of behaviour, technology and business capability.