|
“A highly respected, industry recognised expert with twenty plus years experience within the Loyalty/CRM Solutions Market”
|
|
Mike Atkin | The MBA Training Company Trainer
|
Mike Atkin is training on: 3 Day MBA in Loyalty |
A highly respected, industry recognised expert with twenty plus years experience within the Loyalty/CRM Solutions Market, with specialist knowledge in all aspects of Loyalty Programmes, including strategy and operations. This includes all facets of Customer Management including basic customer acquisition schemes, Affinity Cards, single-brand programmes, co-branding, continuity campaigns and coalition/multi-partner programmes.
This has included working across most vertical markets including Retail Finance and Banking, Blue Chip Retailers, Airlines, Telco, Fuel Retail and Utilities.
Within the Loyalty Programmes market some of the major programmes successfully implemented - including the design, development, implementation and management are Premier Points, Amex Membership Rewards, Shell, Boots Advantage, Marriott Rewards and specific initiatives with Tesco, Sainsburys, Scotiabank, Chevron LloydsTSB, Asda, ExxonMobil, GE Capital, House of Fraser and Microsoft. These schemes have required the development of a full awareness and understanding of Loyalty Platforms, Smart and Mag-Stripe Cards, Contact Centres, Rewards sourcing and fulfilment and data management.
Mike has reviewed and benchmarked over 50 global Loyalty Software Platforms and completed evaluation studies of capabilities on behalf of programme operators in the USA,, Canada, South America, UK, Europe, South Africa and Russia.
As a leading authority on Reward sourcing, selection and fulfilment, Mike has worked with several global loyalty programmes to enhance their Customer Value Propositions.
In 2011 Mike updated his Benchmarking Study of effective Loyalty Platforms and his recommendations are included in The Wise Marketer Loyalty Guide.
An effective communicator with excellent interpersonal skills and a track record of achievement in implementing change successfully and efficiently, based on a thorough understanding of the loyalty industry.
Mike is CEO of MJA Associates and the European CEO and Founder Member of the Customer Strategy Network and European Editor for The Wise Marketer.
|