Big ideas and fundamentals for retailers, banks, utilities, transport companies and any organisation looking to retain their customers

• Explore global trends & best practices in loyalty marketing
• Analyse loyalty programme business models
• Learn how to create a customer value proposition
• Uncover the secrets behind loyalty analytics
• Consider the operational challenges
• Review the technology in place to support your loyalty programme
• Discover how to determine the key success factors in a loyalty programme

Imagine if you could be an expert in customer loyalty, in just three days…

In the 3 Day MBA in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges in the industry. At the end of the 3 days, you’ll be able to better position your organisation to compete effectively and drive business excellence in today’s fast changing environment.

Think about how quickly and easily you can multiply your investment with this course.

The 3 Day MBA in Loyalty is an introductory level training course designed to bridge knowledge gaps. It is most useful to new entrants, senior managers needing a big picture refresher, professional advisors and suppliers.

We make it all easy – leading you through the dynamics of customer loyalty and the main business drivers. You will gain precious insight into the different business models, analysis, operational challenges, technology, the customer, and what’s next in customer loyalty. These valuable insights will help you to be the first to identify and exploit opportunities while your competitors are still doing their research.

Current options for this course:

In just three days you will

• Understand various loyalty programme business models
• Learn how to create, deliver and manage an effective customer value proposition
• Discover how to improve loyalty programme performance
• Examine how to analyse your loyalty programme
• Consider the operational challenges
• Review the technology in place to support your loyalty programme
• Discover what's next in customer loyalty

Remember – just one good nugget of inspiration will repay the cost of this workshop 100 times over.

Why not bring your team? Register 4 delegates and bring a 5th free – see the registration form on the back of this brochure for full details.

Course agenda

• Day 1: Loyalty fundamentals – in plain English

• Day 2: Delivering a successful loyalty programme

  • Learn how to use analytics and the latest technology to run an effective loyalty programme

    Loyalty analytics
    Find out what to collect and how to use and manage data.

    Rewards – consider the options
    Understand the various reward options, including in-store, online and cashback.

    Operational challenges
    How to ensure buy-in and commitment, ensure an effective customer journey and develop supplier funding.

    Technology
    Understand the key technological requirements for operating effective programmes.

• Day 3: Looking ahead

  • Consider what the future holds for customer loyalty marketing

    What next?
    Look at the latest global innovations in customer loyalty marketing and how to keep up-to-date with new trends and initiatives.

    Determining the key success factors
    Create a new loyalty programme brief in this workshop.

    Your turn
    Your chance to discuss your own loyalty issues and markets and come up with suitable solutions.